How an agency works when it stops losing time
We write about the things that eat a broker’s day — posting to portals, valuing a property, enquiries going cold — and how they get solved. No generalities.
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Software and AI6 min read
How much software for a real estate agency costs in Bulgaria
Prices are quoted per broker, but the bill rarely ends there. Which costs appear later and how to work out what the first year really comes to.
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Sales and clients6 min read
Exclusive agreements: why owners resist and what helps
The owner hears "exclusive" and understands "locked in with one agency". What their three real fears are and what removes them.
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Portals and listings6 min read
A listing description that does not read like every other one
"Cosy apartment in a communicative area, close to all amenities." That sentence appears in thousands of listings and tells nobody anything.
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Software and AI6 min read
Excel or a system: when an agency outgrows spreadsheets
A spreadsheet holds the data but does none of the work. Five signs you have outgrown it — and what changes the day after.
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Sales and clients6 min read
Commission: how to state it and how to defend it
The commission question comes early, and the answer matters more than the figure. When to state it, and what a discount does to every other client.
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Portals and listings6 min read
How to photograph a property so it sells
The photo decides whether the listing gets opened at all. Preparation takes an hour, and the difference shows up in the number of enquiries.