How an agency works when it stops losing time
We write about the things that eat a broker’s day — posting to portals, valuing a property, enquiries going cold — and how they get solved. No generalities.
Your listings on imot.bg without the import and without retyping
The automatic imot.bg connection requires a 500-active-listing package. If you don’t have one, you don’t have to retype every listing field by field.
Portals and listings6 min read-
Software and AI7 min read
ChatGPT and Claude inside the agency system: what they can and cannot do
Until now, AI at an agency meant copying a listing into ChatGPT and pasting the text back. There is a better way — the assistant sees the listings, enquiries and tasks by itself.
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Sales and clients7 min read
The commission: from the deal to the invoice, without money lost on the way
The deal is celebrated on signing day. The commission arrives — or does not — weeks later. In between there are a few places where money quietly gets lost.
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Sales and clients8 min read
What a client from a Facebook ad really costs — and why cost per lead lies
The ad shows five euros per lead and looks like a win. Then half of them never pick up the phone. The cost that matters is a different one — and it is calculated differently.
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Sales and clients7 min read
Why a property sits three months without a single viewing
The listing has been up for three months and the phone is silent. That silence is not an absence of information — it is the most precise information the market provides.
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Portals and listings7 min read
How to post one property to 10 portals without entering it ten times
If entering one listing across every portal takes you a quarter of an hour, forty listings a month is a day and a quarter. Here is where the loss comes from and the three ways to close it.