Your Discord channel — new listings and a heads-up for the team

Connect the channel with a webhook address — no bot, no app. New properties go out with up to 4 photos, and if you tag a role, the people in it get notified with every post.

Try the path of one post

A demo with a made-up property: the channel tags the “Agents” role, so the team gets a notification with every post.

Interactive — try it
OptiEstate · Marketing › Social channels › Discord
The property in OptiEstate
New
Maisonette, BrizVarna · Sale · 142 m²
Price
€ 295,000
Photos
16
Discord
not yet
#new-listings
    The team’s phones
    09:41
      What happened
        • Just the webhook address

          Server Settings → Integrations → Webhooks → New Webhook → Copy Webhook URL. No bot, no app.

        • A tag for the team

          A role, @everyone or @here on the channel card — every post tags it. A silent channel posts without a sound.

        • Deletes and edits with no deadline

          “Remove” deletes the post, a sold property gets edited — Discord has no 48-hour limit like Telegram.

        The Discord post — with everything Discord can do

        A linked title

        The first line of the post is a title that leads to the listing on your site.

        Up to 4 photos

        The photos go through the system and Discord shows them as a gallery under the post.

        Your template

        The text follows the template for a new property, a price drop or a project — bold and all.

        No accidental tags

        If a description says “@everyone”, nobody is tagged — only the role set on the channel is.

        Three steps and the channel is in

        A webhook in Discord

        Server Settings → Integrations → Webhooks → New Webhook and pick the channel. The webhook’s name and picture are the ones the posts go out with.

        “Add channel” → Discord

        Paste the address. It is the password: it’s stored in the system, never sent back to the browser and never written to the log.

        Tag and switch-on

        Optionally a role id, @everyone or @here. “Test” posts a message and deletes it at once; then you switch the channel on.

        Discord at a glance

        Connection
        Discord webhook — no bot, no app
        What’s posted
        New properties, price drops, new projects
        The post
        A linked title, text and up to 4 photos
        Notification
        A role tag, @everyone or @here — or a silent channel
        Deleting and editing
        No time limit
        Plan
        Core, Pro and Enterprise

        Frequently asked about Discord

        Do I need a Discord bot?

        No. A channel webhook is enough — its address is copied from the server settings. No bot or app is needed.

        How does the team hear about a new property?

        On the channel card you set a tag — a role (by its id), @everyone or @here. Every post tags it and the people in the role get notified. If the channel is silent, the tag comes without a sound.

        Can Discord be for the team and Telegram for clients?

        Yes. Each channel has its own rules — which properties, how many a day and when — or it follows another channel with the same properties at the same time.

        What if the webhook gets deleted?

        Discord answers “Unknown Webhook” and the post is marked as failed. You create a new webhook and add the channel with the new address.

        Does the post come down when the property sells?

        Posts from the last 30 days are checked once an hour. A sold property’s post gets edited — “❌ No longer available”, grey and without a link. “Remove” deletes it entirely, with no deadline.

        A new listing — in the team’s channel too.

        Show us your Discord server — we’ll show you a new property reaching it and who gets notified.