Integration · Portal

Your listing on imot.bg — without typing it twice

Enter the property once in OptiEstate. With imot.bg’s 500-property plan the listing goes out through the API and updates and comes down by itself. Without the plan, the OptiEstate browser extension fills in the imot.bg form for you.

Book a demoSee how it works
With the 500 plan

Try the path of one listing

With the 500-property plan — automatically through the API. A demo with a made-up property: the buttons show what happens in the system and on the portal.

Interactive — try it
OptiEstate · Properties › Two-bedroom, Lozenets
The property in OptiEstate
Active
Two-bedroom, LozenetsSale · 78 m² · floor 4 of 6
Price
€ 189 000
Photos
12
imot.bg
not published
The listing on imot.bg
Not there
Two-bedroom flat, SofiaLozenets · 78 m²
Price
—
Photos
—
Type
—
What happened
    • Once, not twice

      Fields go out in imot.bg’s own template — property type, area, floor, features. You don’t type them again on the portal.

    • Changes by themselves

      Change a photo, the price or the description, and the portal listing updates itself.

    • The owner stays with you

      The owner and the exact address never go to the portal — it gets the area and the agent’s contact.

    Without the 500 plan

    A small agency? The extension uploads for you

    The imot.bg API is only for agencies with at least 500 properties. The OptiEstate browser extension fills in imot.bg’s web form with the data from the system — in the agency’s profile, with no plan.

    Interactive — try it
    imot.bg · New listing | OptiEstate panel
    The extension panelnext to imot.bg
    Ready to upload
    Three-bedroom, KarshiyakaPlovdiv · 96 m² · floor 3 of 8
    Photos
    14
    Description
    yes
    Views on imot.bg
    —
    imot.bg · New listingempty
    Publish a listingAgency profileSave
    What happened
      • No 500-property plan

        You upload from the agency’s imot.bg profile. The extension is free from the Chrome Web Store and comes with every plan from Core up.

      • You decide

        The extension fills in and attaches, and you press “Save”. It never buys paid imot.bg services.

      • No passwords, no address

        It uses the sign-in you already have in the browser. imot.bg gets the city and area — never the exact address.

      Two ways

      With the plan or without it — the listing is on imot.bg

      Automatic (API)Browser extension
      For whomAgencies with the 500-property planAgencies without that plan
      PublishingBy itself once you tick the portalThe extension fills in, you press “Save”
      New price and photosGo out by themselvesThe panel shows which listings need updating
      Sold propertyComes down by itselfThe panel shows which listings to take down
      VIPFrom the system, for 7 days—
      Views—Come into OptiEstate from “My listings”
      What you needAn API plan with imot.bgAn agency profile on imot.bg and Chrome
      • The extension is free from the Chrome Web Store and comes with every plan from Core up. Edge and Safari are coming soon.
      • Either way, the owner and the exact address never go to imot.bg.
      The extension does more

      While you browse imot.bg it shows who else offers the property and whether the seller is in your CRM. And it prepares the Facebook post with AI.

      See the extension
      What you get

      Everything you would otherwise do by hand

      With the automatic connection through the API.

      Publish with one tick

      In the property you tick imot.bg and choose a regular or VIP listing. The system sends the fields and photos in the portal’s template.

      Changes without logging in again

      A new price, photos or description go to the imot.bg listing by themselves.

      VIP with a countdown

      VIP is a paid imot.bg service for 7 days. In the property list a crown shows the days left.

      Removal on sale

      A sold, archived or hidden property comes down from imot.bg together with the other portals.

      The portal’s own areas

      The location is translated into imot.bg’s own list — including Greece, the only foreign country they take.

      Private data stays with you

      The owner and the exact address never go to the portal. Buyers see the area and the agent’s contact.

      Connecting

      Three steps and you are in

      An API plan with imot.bg

      API access is agreed directly with imot.bg. The portal offers it to agencies with at least 500 properties — that is their commercial rule.

      Your credentials — once

      imot.bg activates your account for the API. You enter the username and password once in the integration settings.

      Tick the portal in the property

      From then on the listing goes out, updates and comes down from the system.

      At a glance

      imot.bg at a glance

      Connection
      REST API — the system sends the listing and receives its ID
      Portal terms
      Paid, on a plan with imot.bg; API access for agencies with at least 500 properties
      VIP
      Yes — for 7 days, a paid portal service
      Coverage
      Bulgaria and Greece
      Listing language
      Bulgarian
      Without an API plan
      The browser extension fills in the imot.bg form for you

      Prices and terms belong to imot.bg and may change — check them with the portal.

      Questions

      Frequently asked about imot.bg

      Do I need a paid imot.bg account?

      Yes. Publishing through the API runs on a plan you sign directly with imot.bg — the portal offers it to agencies with at least 500 properties. If you don’t have one, the OptiEstate browser extension fills in the imot.bg form for you.

      What does the extension do for imot.bg?

      It fills in imot.bg’s new-listing form with the data from OptiEstate — type, area, price, size, floor, features, description and agent — and attaches the photos. It shows which listings need updating or taking down and brings their views into the system. You press “Save”.

      Does the extension cost extra?

      No. It’s free from the Chrome Web Store and included in OptiEstate plans from Core up. All you need is an agency profile on imot.bg.

      What happens when I change the price or photos?

      With the API the change goes to the imot.bg listing by itself and you don’t log in to the portal. With the extension, the panel shows which listings need updating.

      Can I publish the listing as VIP?

      Yes. When publishing you choose VIP or regular. VIP is a paid imot.bg service for 7 days; in the property list a crown shows the days left.

      Does the listing come down when I sell the property?

      Yes. A sold, archived or hidden property comes down from imot.bg together with the other portals it was published to.

      Are the owner and the exact address visible on the portal?

      No. The owner and the exact address stay in OptiEstate. The portal shows the area and the agent’s contact.

      Can I list a property in Greece?

      Yes. imot.bg accepts properties in Greece by its regional units. For other countries the system does not publish to imot.bg and tells you why.

      The other portals

      One listing — nine more portals

      alo.bgA listings feed and an import the system starts itself — IDs and statuses come back.imoti.netAn XML feed and an import request — free, with listings in 19 countries.OLX.bgOLX’s Partner API with OAuth sign-in — on a business account.IndomioAn XML feed with no passwords — free, with text in Bulgarian and English.Sakvartirantite.bgRentals only — listings go through a feed, no sign-in.IMI.bgREST API — 200 operations a month free, tokens beyond that.DomazaAn API to a portal in 192 countries and 50 languages — for properties abroad too.RealistimoAn XML feed and import — the portal translates the listing into 6 languages itself.Svobodni-kvartiri.comAn XML feed the portal crawls — free, for rentals, nightly stays and sales.

      All integrations

      Enter it once. imot.bg and the rest follow.

      Show us how you work today — we’ll show you the same listing going out to ten portals.

      Book a demoAll integrations
      Extensionimot.bg without the 500 planThe portal form is filled in from the systemPartnersWho OptiEstate works withPortals, ads, AI and servicesPricingWhat it costsPortals are in every plan