Introducing OptiEstate
Everything for your agency in one place
A complete system for running your agency. Listings, teams, clients, marketing and AI — united in one powerful platform.
Some of the agencies that put their trust in us
End of outdated software
We created OptiEstate with one goal — to modernize the work of real estate agencies. We've combined everything you need in one intuitive platform.
How SProperties replaced four programs with one system
The agency ran someone else’s system for properties and clients, a separate WordPress site, Excel for deals and cloud folders. Today it is all one login.
- ✕ CRM and properties in someone else’s system — no AI, no automatic property–client matching
- ✕ A WordPress site maintained separately and updated by hand
- ✕ Excel for deals and commissions, cut off from the property and the client
- ✕ Contracts and documents scattered across cloud folders
- ✕ Publishing to every portal manually, one by one
- ✓ A CRM with automatic matching and the full AI toolkit
- ✓ A built-in website — a change to the property shows online instantly
- ✓ Deals, commissions, calendar and reports attached to the property
- ✓ Documents from templates, attached to the property and the client
- ✓ One listing → 10+ portals in a single click
One set of data for everything — nothing is entered twice and the system never drifts from what the client sees on the site. sproperties.bg
OptiEstate is built by Techtonify
A Bulgarian software company. We have been building and running our own business systems for over 5 years.
What we do
We build and maintain our own business management systems: OptiEstate for real estate agencies, OptiStore for online shops, OptiDesign and OptiService. We also build the websites that run on top of them.
Who you talk to
The team has been developing the system for over 5 years and maintains it daily. You speak directly to the people who write the code — no middlemen, no call centre.
Who uses it
Working agencies across Bulgaria rely on OptiEstate every day — SProperties, Esteem, Masis Estate, United Buildings and Aura Imoti. Their websites run on the same platform.
Contact details
- Phone 0899 707 856
- Email [email protected]
- Company website techtonify.com
Legal entity: Tektonifay Ltd · Company ID: 208482522 · Registered office: Varna 9022, Vinitsa, 24 Lozarska St, fl. 2, apt. 5
Adapt OptiEstate to you
Choose what you need — the system adapts to your way of working.
System Only
Powerful backend for portfolio, team, and statistics management.
System + Website
Complete solution with professional public website.
OptiAI
Translations, descriptions, voice input, AI staging and an intelligent chatbot assistant
Multilingual
7 built-in languages, and AI translates your content into any language you wish.
Everything you need for success
Powerful tools for modern agencies
Property Management
Publish listings with galleries, floor plans, and automatic PDF generation.
Project Listings
Manage entire residential complexes with interactive visualizations.
Team Management
Track agent performance with detailed analytics and reviews.
Organizational Chart
Visualize agency structure with interactive hierarchy.
Real-time Analytics
Revenue, activities, and traffic — all on one visual dashboard.
Customization
Dynamic attributes and filters configured to your choice.
Roles & Access
Flexible permission system, 2FA and PassKey protection.
Calendar & Tasks
Viewings, meetings and reminders with an iCal feed for Google and Apple Calendar.
Property–Client Matching
A new listing is automatically matched against buyer searches and the broker gets notified.
Market Analysis (CMA)
Comparative market analysis and price-per-m² statistics from your own portfolio.
Documents & Templates
Generate contracts and documents from templates, auto-filled with property and client data.
360° Virtual Tours
Upload panoramic photos and build an interactive tour, ready for your website and the portals.
Reminders and alerts
The system watches the deadlines for you and speaks up in time — in the app, by email and on your phone.
What you no longer have to remember
Every one of these used to live in someone’s head, a notebook or a chat. The system watches them and speaks up in time.
- That the agency agreement expires in 9 days
- That you promised Tuesday’s client a call on Thursday
- That four buyers are waiting for a new two-bedroom in Vinitsa
- That one listing has gone a week without a single enquiry
- That the viewing is in an hour and the seller has not confirmed
- That a deal has been waiting on one document for twelve days
- That the portal listing expires tomorrow and needs renewing
- That yesterday’s website enquiry still has no reply
This is the work that shows up in no report — and it is exactly what eats the day and loses deals.
Automation with AI Technologies
Harness the power of artificial intelligence for faster and more efficient work
Intelligent Automation
Our AI analyzes data and automates routine tasks so you can focus on what matters
Automatic Translations
Translate listings into multiple languages with one click
Description Generation
AI creates professional descriptions from property parameters
Voice Input
Add clients and create records using only your voice. AI recognizes and structures information automatically.
Interactive AI Assistant
A 24/7 assistant that searches listings, schedules viewings, calculates mortgages and hands qualified inquiries to your team
AI Staging
Turn a photo of an empty room into a furnished home. AI generates realistic variants with a before & after comparison.
Smart Search
Clients type in plain language — AI turns it into a ready, filtered search on your website
Smart Recommendations
Automatic suggestions based on client preferences
AI insight in every screen
The analysis is not a separate report you have to open — it appears right where you work.
Time Saved with AI
Your AI assistant, connected to your own data
Connect the assistant you already use to the system. From then on you ask in your own words about your listings, your clients and your team — and the answer comes from your own data, not from the internet.
Have prices for two-bedrooms in Vinitsa gone up?
Over the last 12 months the average price per m² went from €1,180 to €1,340 — up 13.6%.
The sharpest move was in March. 47 deals in the period.
Which of my listings have sat a long time without a single viewing?
Six listings have been active for over two months with no viewing.
The longest is a three-bedroom in Levski: 94 days, 212 views, zero viewings. It is priced 12% above comparables.
I have a new three-bedroom in Lozenets — which clients are waiting for it?
Four saved searches match the property.
The closest is Maria Ilieva — 92% match, searching for three months, you last spoke 8 days ago.
Which contracts expire next month?
Seven — three exclusive and four rentals.
The nearest expires in 9 days and belongs to an agent with three viewings this week.
Note that Maria called, and set me a task to ring her on Friday.
Done. I added the note to the contact and created the task.
Call Maria Ilieva — Friday, 9:00. The task also goes into your calendar.
Who on the team closed the most deals this quarter?
Petar Kolev — seven deals and €128,000 in commission.
Then Maria Stoyanova with five and Ivan Todorov with four. Team average: 3.8 deals.
How far below the asking price do we usually land?
The average discount is 6.4%, across 38 deals in the last six months.
Largest on apartments above €200,000 (9.1%), smallest on two-bedrooms (4.2%).
Which of our listings are incomplete?
Eleven active listings have gaps.
Seven have no photos at all, three have no price, one has no location — those never reach the portals.
Morning briefing
Good morning, Petar. Here is what your day looks like:
- Three viewings — 10:00 Vinitsa, 13:30 Levski, 17:00 Chayka
- The contract for 14 Dunav St expires in nine days
- Four clients have not been contacted in over three weeks
- The new three-bedroom in Lozenets matches four saved searches
- Two listings have no photos and are not reaching the portals
Six ready-made commands ship with the connector: the briefing, who is waiting for a call, a property valuation, new listing → who to call, the weekly team review and listing hygiene.
- Properties and listings2
- Prices and market4
- Matching2
- Portfolio4
- Clients4
- Team and reports4
- Writing6
Twenty-six tools in total. The six that write are switched off with a key — for one access token or for the whole agency.
The assistant sees exactly what the broker sees
Access is issued to a specific person and carries their rights — their own properties, their own clients, according to their role in the system. Not one row more.
Personal data is off by default
Contact names, phone numbers and emails reach the assistant only if the agency deliberately turns it on.
Every question stays in the log
What was asked, when, on whose behalf and how long it took. A full trail, ready for review.
We issue the access
You say who will use it and with what rights. If you do not want writing, we simply do not enable it.
One line in the assistant
A one-off setup, and we do it together with you.
claude mcp add optiestate https://your-agency.com/mcp
You ask
In whatever language suits you — Bulgarian, English or another. The assistant answers in the same one.
Included in Pro and Enterprise. On Core it is a €30 per month add-on for the whole agency. It is not available on Starter.
Runs on Model Context Protocol — the open standard AI assistants use to connect to external systems. It does not lock you to a single vendor.
It connects with Claude and other assistants that support the standard. We set it up for you — you just say who should use it.
Connected to everything important
Publish your listings to 10+ leading portals with one click. Sync data and save hours of manual work.
Built-in marketing, no external tools
Everything you need to attract clients is already in the system
Popups & Landing Pages
Drag & drop campaign builder with built-in lead forms — no designer, no developer.
Pick a template or drag elements into place, add a form and target by page and timing. Every lead lands in the CRM with a notification to the responsible broker.
Email Marketing
Visual email template builder, branded agent signatures and newsletters with GDPR unsubscribe.
Compose emails from ready-made blocks — photos, buttons, listings. The system stores your templates, and every email ships with the agent’s branded signature and GDPR unsubscribe.
QR Campaigns & Tracking
Links and QR codes for offline ads with visit tracking all the way to the inquiry.
Generate a QR code or link for a billboard, flyer or post. See how many people scanned it, where they came from and which of them turned into a real inquiry.
Digital NFC Business Cards
Every agent gets a personal digital card — NFC tap, save-to-phone and a contact exchange form.
Every agent gets a personal page with an NFC card — the client taps their phone and saves the contact. Exchanged contacts flow straight into the CRM as leads.
Digital Magazine
Collect selected listings into an elegant catalog and share it with clients via a link.
Select listings and the system lays them out into an elegant digital catalog with a cover and pages. Share a link with your client and see when they viewed it.
Showcase & TV Mode
Automatic property slideshow with QR codes for the screen in your storefront or office.
Pick listings, agents or reviews and your storefront screen rotates them automatically with QR codes. Passers-by scan and land straight on the listing.
Blog & News
Publish SEO-optimized articles — the kind of content Google and AI search engines love.
Write articles in the built-in editor — the system handles SEO metadata, images and structure so Google and AI search engines cite you.
Ads & Pixels
Google Analytics 4, Tag Manager and Meta Pixel — measure your ads all the way to the actual conversion.
Connect GA4, Tag Manager and Meta Pixel in a few clicks, no developer needed. Every campaign is tracked from the ad to the inquiry form.
Facebook and Instagram lead forms
Leads from Meta ad forms land straight in the system as enquiries — no file downloads, no retyping.
You connect your page once. From then on every Lead Ad submission appears in the CRM within seconds, with the campaign name, an assigned broker and an alert — no more waiting on a manual CSV export.
Always with you, no app needed
Work directly from your phone's browser. Full functionality optimized for mobile devices.
One-click calling
Dial clients directly from the contact list.
Communication History
View recent calls and notes anytime.
Quick Scheduling
Add viewings and calls on the spot while in the field.
Property Link
Mark which property each call is related to.
Installs like an app
Add OptiEstate to your home screen — no App Store, no updates.
Real-time notifications
Push notifications for new inquiries and matches, wherever you are.
Choose the plan that suits you
You pay per agent. Exactly what you use.
Starter covers up to 3 agents — above that the plan is Core.
Starter
For small teams just getting organised
- 1 office and up to 3 agents
- Unlimited listings and photos
- CRM: contacts and enquiries
- Publishing to 10+ portals
On a fourth agent or a second office the plan moves to Core automatically.
Core
For agencies selling and renting every day
- Everything in Starter, with no limit on offices or agents
- 10+ portals and OptiShare
- Marketing studio and listings from the portals
- Marketing studio and analytics
Pro
For agencies with new developments
- Everything in Basic
- Interactive projects and buildings
- 360° tours and 3D map
- Digital business cards and NFC materials
A dedicated server and onboarding for a large organisation
Everything in Pro, on infrastructure that is yours alone — with team training and a named person responsible for you.
- An entire server for your agency only
- Onboarding and team training
- Dedicated account manager and SLA
- Negotiable AI quotas
The website is the system’s extension, not a separate product
What you do in the system appears on the site by itself. What a visitor does on the site comes back into the CRM — with source, agent and history. That is where enquiries come from.
The system feeds the site
- Listings and developments appear automatically — no second data entry
- 360° tours and interactive buildings become visible to buyers
- AI translations make every listing readable in several languages
- Agents, offices and the blog stay in sync on their own
The site returns enquiries
- Every enquiry lands in the CRM with its source and assigned agent
- The chatbot collects contacts around the clock, not just in office hours
- Popups and forms catch visitors who would otherwise leave
- QR and NFC materials lead straight to a specific listing
The monthly fee stays the same. You pay once for the design only — a ready-made theme or a custom one for your brand.
- The serverFull backup of the whole machine
- Your environmentSeparate backup of the virtual host
- The databaseYou manage it yourself from the system
With Enterprise you get an entire server dedicated to your agency — not shared with other clients.
Ready to get started?
Request a personalized demo and see how OptiEstate can transform your agency's work.
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