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Sales and clients9 min read
Which SMS your agency should send clients, and how not to waste the balance
Every SMS costs money, so the question isn’t whether your agency should text clients but which messages to send. What clients actually wait for, and how not to pay for the rest.
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Sales and clients8 min read
Terminating a contract with a real estate agency: what Bulgarian law says
The owner wants out, the agency wants its commission. Who is right depends on the contract, three articles of the Commerce Act and consumer rights.
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Sales and clients8 min read
Anti-money laundering rules (ZMIP) for real estate agencies: what the agency has to do
Every agency that brokers property sales in Bulgaria is an obliged entity under the anti-money laundering act. What exactly is required — and how to make it part of the work, not a folder in a cupboard.
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Sales and clients10 min read
How to open a real estate agency in Bulgaria: from registration to the first enquiry
An agent leaving someone else’s agency usually knows how to sell a property. What is less clear is what their own business needs from day one — and what is not required at all.
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Sales and clients7 min read
The commission: from the deal to the invoice, without money lost on the way
The deal is celebrated on signing day. The commission arrives — or does not — weeks later. In between there are a few places where money quietly gets lost.
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Sales and clients8 min read
What a client from a Facebook ad really costs — and why cost per lead lies
The ad shows five euros per lead and looks like a win. Then half of them never pick up the phone. The cost that matters is a different one — and it is calculated differently.
