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Software and AI7 min read
ChatGPT and Claude inside the agency system: what they can and cannot do
Until now, AI at an agency meant copying a listing into ChatGPT and pasting the text back. There is a better way — the assistant sees the listings, enquiries and tasks by itself.
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Software and AI7 min read
AI in the agency: what works today and what does not yet
Half the AI features in property software save real hours. The other half are demos that impress in a presentation. Here is which is which.
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Software and AI6 min read
How to track your team’s work without breathing down anyone’s neck
Call volume means nothing. Four other numbers show how a broker is actually doing — and they collect themselves, without asking anyone.
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Software and AI6 min read
How much software for a real estate agency costs in Bulgaria
Prices are quoted per broker, but the bill rarely ends there. Which costs appear later and how to work out what the first year really comes to.
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Software and AI6 min read
Excel or a system: when an agency outgrows spreadsheets
A spreadsheet holds the data but does none of the work. Five signs you have outgrown it — and what changes the day after.
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Software and AI6 min read
What the agency keeps when a broker leaves
A broker leaves and takes sixty contacts, because those contacts were never the agency’s. What is settled in advance, and what is already too late.
